Amazon DSP · Recruitment
38% lower cost per lead on the same Indeed budget.
An Amazon DSP needed a steady driver pipeline for Prime Day and peak without raising its advertising spend. We rebuilt the recruitment workflow in SmartRecruiters, added free organic sources on top of Indeed and automated the first contact, screening and interview scheduling.
- 38%CPL reduction
- $2.34Blended cost per lead, down from $3.75
- 80Candidates per week
- 20%Conversion improvement
What we set up
- Indeed as the primary paid source
- Free organic job portals feeding directly into SmartRecruiters
- Automated welcome messages and screening
- 24/7 recruitment bot calls and follow-up
- Human recruiter engagement during working hours
- Automated interview scheduling and reminders
Timeline
| When | What happened |
|---|---|
| Days 1 to 2 | SmartRecruiters workflow set up end to end |
| Day 2 | Recruitment activity started |
| Day 5 | Recruitment bot live |
| Days 6 to 30 | Candidate flow, screening and interview conversion optimized |
Results
| Metric | Result |
|---|---|
| Indeed budget | $25 per day, unchanged |
| Indeed leads | 50 per week |
| Organic leads | 30 per week |
| Total candidates | 80 per week, about 320 per month |
| Paid cost per lead before | $3.75 |
| Blended cost per lead after | $2.34 |
| Cost per lead reduction | 38% |
| Conversion improvement | 20% |
| In-person interviews | 10 to 15 per day, depending on location |
| Weekly interview target | 50 to 75 per week, depending on location and interview capacity |
Adding organic sources lifted candidate volume to about 80 per week with no increase to the existing Indeed budget. Faster engagement, automated screening, 24/7 bot calls and human recruiter follow-up improved conversion from the same advertising spend.